If you are in network marketing and blog you may wonder, what should you be marketing, your product or your opportunity?
This post will help you to focus on blogging topics for your company.
Blogging As A Marketing Strategy
Before I get into answering that question, understand that, blogging is a long-term process. With blogging, in my opinion, it is the best marketing strategy out there that you can use. Once you are creating content it is working for you forever. You have to understand that, on picking blogging topics, you have to be very specific on who you are speaking with. This course here may help you with creating a perfect blog post. You should focus on marketing when you are talking to someone with your blog.
Product vs Opportunity
You should to be very careful on how you market your business. If you are marketing towards your products, say you are in health awareness and you are marketing towards a product and you have picked a blog topic talking about the benefits of your product. You have 10 blogging topics talking about how you can make money with this, then you are going to be confusing your audience.
They will be confused, “I came to this blog to get health tips, but they are talking about how I can make money.” First choose which one you want to go with. If you want to focus on your product and then talk about your opportunity, there is a way you can do that. Let me share with you how you can do that.
You are a health awareness company and you are giving tips on health awareness, “Hey, this product, it gives you more energy. It helps make you look leaner. You'll be able to run an extra 30 steps,” You are giving tips on what the benefits of that product and how it can help you.
If you want to reach out to them on the product, a suggestion would be, “Hey, if you want to learn more about this product, just reach out to me and I'll share with you.” When they reach out to you and you are in that conversation, then you can start talking about the product. If that conversation heads that way, then you can start talking to me about your business opportunity. In the video below I share more suggestions.
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