Have you thought about using Instagram for your business but not sure where to begin? Have you seen marketers doing Instagram business and you wanna add it to your arsenal. In this blog post I'm gonna share with you how to use Instagram for business.
What Is Instagram?
Instagram is an online photo-sharing, video social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. In fact, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Its a great place to build your audience.
Why your business needs to be on Instagram?
Here are a few of numbers on why Instagram should be a part of your business. There is a lot of traffic and engagement that is happening and when you know this information you can learn more on how to use Instagram for business.
- – 200 million active monthly users
- – 70% of instagram users log in at least once a day
- – 200 billion posts
- – 60 million photos posted daily
- – 7.3 million daily users
- – 8500 likes per second on Instagram
- – Owned by Facebook
There are a few mistakes that business owners make before they even get started. If you are gonna be using Instagram for your business, make sure it is professional as you will attract more prospects to you.
– Make sure you setup you bio. Yes it sounds like common sense but most business owners don't make their bio professional. Simple bullet points about yourself, and what you do.
– Be descriptive so people have a reason. Don't be lazy here. Take the time to share what your business is so they know your product or service.
– Call to Action. This is missed by so many people. You need to have a strong call to action so people can get in contact with about your business. If you have something to offer for free first, it works better.
Getting Followers and Building Your Audience
When you are brand new to Instagram, you need to get followers who can potentially turn into leads and customers. The simple way to start with this is find your friends (usually on the top right corner in settings) and add the them. You can do the same with contact list, Facebook friends, suggested users, etc. Since Instagram is owned by Facebook, you can build your following with that.
Another way to get followers is to go and interact with new contacts. You can use hashtags to find people, engage to get new followers. This is a way on how to use Instagram for business. When you start interacting with new people, they will come to your profile and see what your business is.
Turning Followers Into MLM Leads and Sales
Once you start building your followers your goal is to get leads and sales. When you are on Instagram, its important that you are posting 3-5 times a day. Make sure that it is valuable content within your niche. Don't try to lead with sales, educated your followers so they will become a lead first. You can also post inspiration and motivation quotes, your blog, cool pics, videos etc. If you want better results post more per day and have a call to action. This is how to use Instagram for business. You can learn more with this cheat sheet here.
What is a hashtag?
A hashtag is a keyword or phrase preceded by the has symbol(#), that people include in their social media posts. Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers of fans.
You may be reading this and not know how to use hashtags or even what it is but this is a powerful way to get more engagement, comments after you post. You can search for people with hashtags or people will find you. Use your hashtags wisely! Instagram now limits you to 20 hashtags per comment and 4 rehash tags per post.
Can You Get Insta-Results?
The best part about how to use Instagram for business is that anyone can get Insta-Results! Even if you don't have to have tech skills, have NEVER downloaded an app in your life, NEVER had any success marketing online before or have very little time for marketing strategies that take hours a day. With a lil bit of effort, you can learn how to get more leads and sales with Instagram. Check out this free cheat sheet here to get you started.
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Jay Warren’s MLM Blog
“Teaching You Marketing, Mindset and Strategies in Sales to Make More Money and Follow Your Passion!”
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